‘Happy On Chappy!’

When Hilarie Lally-DeNoon and Scott DeNoon started their company, Chappy Happy, many people asked them what the name meant? “Every summer, my Dad would call to say he could not wait for his friends to come to Chappaquiddick to have a lobster dinner,” recalls Hilarie. “He would say, ‘I wait all summer to get happy on Chappy!’” says Hilarie, whose parents lived on Martha’s Vineyard for 20 years. After her father passed away suddenly in early 2013, Hilarie struggled to find happiness and she found herself looking for stories and places that lifted her spirits. (Hilarie’s mom recently moved back to Martha’s Vineyard from New York because, as Hilarie puts it, that was her parents’ happy place) She started to think about her time on the Vineyard, and Chappy Happy was born. The company sells apparel with colorful whale tails, including hats, totes, T-shirts and bracelets, which feature six strands of leather bands in various colors, silver slide charms and the signature whale tail. Hilarie says the company is currently working on new bracelets, wristlets and wet bags for bathing suits, set to come out this summer. The brand aims to help people enjoy life right where they are. Just saying the name Chappy Happy will spread a smile across your face!


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