Sean Fitzpatrick and his girlfriend, Kerin, were hanging out at Harborview Beach in Dennis, when Kerin put on a hat to shield her face from the sun. It led to a conversation about, you guessed it, hats. It would be so cool, Fitzpatrick remembers thinking, if there were local clothes that featured something besides seven letters or a traditional map of Cape Cod. Something clicked inside Fitzpatrick. He knew what he wanted to create and started sketching out the design five minutes later. His friend and Dennis native, Jimi DeMeyer, a professional graphic designer in Florida, brought his design to life on the screen—a “modernized” version of Cape Cod. Fitzpatrick, a former bartender, officially launched his company, Cape Cloth, on Columbus Day weekend.
His mission: to design clothing that represents Cape Cod while helping locals live better. “I can’t describe how ecstatic I feel when people come up to me, Facebook, tweet, e-mail and even call me now saying, ‘This is the most comfortable hat, I feel like I’ve had it for years!’ “ says Fitzpatrick. “I have spent many hours researching materials, structures and manufacturers. I’ll never put the Cape Cloth name on something that I wouldn’t wear.” Not only will you look good in the hats, but you’ll feel better, too—for every hat sold, Cape Cloth will donate $1 to Cape Abilities. Winter hats and summer caps, $25-$30, are available exclusively online at www.capecloth.com.